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Godiva celebrates 50 years in Japan with sweet sake and white chocolate beverage

Godiva are known for their luxurious Belgian chocolate. This is a fact they capitalised on when they brought out a chocolate beverage with real gold leaf in their Japanese stores to celebrate the anniversary of the Chocolixir drink a few years ago.

But apart from these decadent treats, they’re also prepared to dive into regional specialties and Japan-inspired flavours. This month Godiva launched a special version of the Chocolixir, available only in Nagasaki, that riffs on the famous ‘Nagasaki Milkshake’, a popular local dessert.

Now to mark fifty years since the brand appeared in the Japanese market, they’re taking on another Japanese classic. Starting from next month, a frozen beverage will appear for a limited time only, combining both Godiva’s white chocolate and amazake. Literally meaning sweet sake, amazake is a traditional Japanese drink made from fermented rice. But contrary to the name, it is usually low-alcohol or non-alcoholic.

Godiva’s beverage, ‘Chocolixir Koji and White Chocolate’, is non-alcoholic so it can be enjoyed by everyone. Koji refers to the malted rice which is used as a starter when manufacturing sake. The rice theme is built on further with the rice puffs decorating the drink’s whipped cream topping.

The Chocolixir Koji and White Chocolate will go on sale from 1st June in branches of Godiva in Japan that have Chocolixir drinks on their menu. A regular size will be 690 yen, and a large one will set you back 790 yen.

By – grape Japan editorial staff.

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