Life is all about eating and getting foodier. People love the new way of taste with every items. Which one is tastier: Sour Cream and Onion yakisoba or Jalapeño and Onion cup ramen?
Earlier this month, Pringles fans everywhere were given a surprise they never saw coming — instant noodles. Created to mark 50 years in business for the iconic chip brand, and 30 years for Japan’s instant noodle brand Super Cup, the new collaboration announcement combined the best of both worlds with a new Sour Cream and Onion Yakisoba and a Jalapeño and Onion Cup Ramen.
The two new products were released yesterday, and nobody was looking forward to their arrival more than our Japanese-language reporter K. Nagahashi, who’d been so impatient he’d had a go at making a batch himself last week.
So when K headed down to his local supermarket, he was thrilled to see this display of Pringles noodles waiting for him. He was even more chuffed when he found that the store had them on sale for 149 yen (US$1.33), which was lower than the advertised recommended retail price of 200 yen.
After picking up a pack each of the new ramen and yakisoba varieties, K went home to give these a thorough looking-over. Starting with the Sour Cream noodles, the first thing he loved about the product was its gorgeous packaging, which had the eye-catching Pringles logo printed large in centre, with the Super Cup logo much smaller alongside it.
Opening up the pack, K found the same instant yakisoba noodles he’d enjoyed from Super Cup for years. He added boiling hot water, which he then discarded after three minutes as usual, but when he opened up the seasoning packets, it was clear that this was no ordinary Super Cup.
He added the oil and mixed it through the noodles… And then sprinkled the seasoning packet on top, which was packed with aromatic, chip-like flavours. And then sprinkled the seasoning packet on top, which was packed with aromatic, chip-like flavours. Looking at it when it was ready to eat, the instant yakisoba looked no different to an ordinary Super Cup variety.
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However, as soon as he took his first bite, K’s tastebuds revelled in the addictive flavour of Pringles Sour Cream and onion chips. He was relieved to find that this didn’t taste like a cheap gimmick either – in fact, it was all very well balanced, with the familiar flavour of yakisoba combining brilliantly with the richness of onion and the mellowness of the sour cream, creating a truly unique and tasty instant noodle experience.